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1th March, 2025, Bengaluru, India: Ahead of World Sleep Day, YouGov and Amazon Alexa have released insights from a survey to understand sleep routine habits of Indian households across 10 cities*. The survey indicates that 53% of respondents experience sleep-related issues when not following a consistent bedtime routine. The study further infers that adults actively follow bedtime routines—with 54% of respondents having seen a noticeable improvement in sleep when following a regular sleep routine.

52% of surveyed respondents follow a consistent bedtime and pre-sleep habits

86% of the surveyed start their bedtime routine 8 PM onwards every day, within this 53% choose to start their routine after 10:30pm. Top activities that are a part of bedtime routines amongst all respondents include watching video content (63%), connecting with family and friends (59%), listening to podcasts, music, or audiobooks (58%), and scrolling through social media apps (57%). Households with only couples rank highest in following these activities as part of their bedtime routine, amongst all other household types*.

One in two respondents use voice assistants to set-up their sleep routines—with more people between 35-45 years using voice assistants compared to those aged between 25-34 years.

"Sleep routines are gaining popularity, and what's noteworthy is that smart technologies, especially voice assistants like Alexa, are increasingly becoming a valuable aid in helping people follow their bedtime routines. Personalised voice AI experiences are emerging as practical alternatives to handheld screen devices before bedtime. Whether it's playing meditation sessions or relaxing sounds, listening to audiobooks or music, setting reminders and alarms, or controlling smart devices to adjust the room’s sleep environment, people are finding innovative ways to use Alexa as part of their bedtime routines. Alexa users can easily set up their bedtime routine through the Alexa app, customizing it to their specific needs and preferences," says Teena Sidana, Country Manager, Alexa India.

1th March, 2025, Bengaluru, India: Ahead of World Sleep Day, YouGov and Amazon Alexa have released insights from a survey to understand sleep routine habits of Indian households across 10 cities*. The survey indicates that 53% of respondents experience sleep-related issues when not following a consistent bedtime routine. The study further infers that adults actively follow bedtime routines—with 54% of respondents having seen a noticeable improvement in sleep when following a regular sleep routine.

52% of surveyed respondents follow a consistent bedtime and pre-sleep habits

86% of the surveyed start their bedtime routine 8 PM onwards every day, within this 53% choose to start their routine after 10:30pm. Top activities that are a part of bedtime routines amongst all respondents include watching video content (63%), connecting with family and friends (59%), listening to podcasts, music, or audiobooks (58%), and scrolling through social media apps (57%). Households with only couples rank highest in following these activities as part of their bedtime routine, amongst all other household types*.

One in two respondents use voice assistants to set-up their sleep routines—with more people between 35-45 years using voice assistants compared to those aged between 25-34 years.

"Sleep routines are gaining popularity, and what's noteworthy is that smart technologies, especially voice assistants like Alexa, are increasingly becoming a valuable aid in helping people follow their bedtime routines. Personalised voice AI experiences are emerging as practical alternatives to handheld screen devices before bedtime. Whether it's playing meditation sessions or relaxing sounds, listening to audiobooks or music, setting reminders and alarms, or controlling smart devices to adjust the room’s sleep environment, people are finding innovative ways to use Alexa as part of their bedtime routines. Alexa users can easily set up their bedtime routine through the Alexa app, customizing it to their specific needs and preferences," says Teena Sidana, Country Manager, Alexa India.